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Enjoy the lastest version of Atomic Industry. And contact us if you need some body work.

I get asked this a lot and I have a pretty standard answer which is, a lot of people come to me and say “I want to be an entrepreneur”. And I go “Oh that’s great, what’s your idea?”. And they say “I don’t have one yet”. And I say “I think you should go get a job as a busboy or something until you find something you’re really passionate about because it’s a lot of work”.

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don’t blame them. Its really tough and it consumes your life. If you’ve got a family and you’re in the early days of a company, I can’t imagine how one could do it. I’m sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up.

So you’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about otherwise you’re not going to have the perseverance to stick it through. I think that’s half the battle right there.

I agree.

“All big things in this world are done by people who are naive and have an idea that is obviously impossible.”

Desperation? Sounds like Netscape didn’t get the quick results they were hoping for after they launched their Digg copy.

That said, I find myself wondering if the positive reaction is the result of a very dedicated, loyal, and loving user base or the return effect of a market that has been left out to dry for too long. Stick with me here…

In the last ten to fifteen years, the media coverage of recreational automobiles has been dominated by Primedia. Essentially, they began buying as many properties as they could in the early 90’s and today own every print property in the market covering vintage Hot Rod and Custom automobiles. By ridding of the competition, Primedia effectively changed their entire business model in the process.

Before their acquisitions, Primedia had real competition in the market. In order to get the distribution numbers to drive their advertising revenue, Primedia had to spend a good deal of their time and resources on creating valuable content for their magazines in order to entice readers. Now that there is no competition, Primedia has freed themselves of the requirement to create that valuable content. They’ve cut editorial staff to a bare minimum, sold their actual editorial content to advertisers, and thrown as many resources as they can afford to their sales staff – all in an effort to maximize the output of their new revenue model.

Obviously, the real loser here is the audience that these publications serve. “Joe” can no longer waltz down to the local five and dime and buy trustworthy content covering his favorite old car. So, where does he go?

I hope he finds the Atomic Industry network. It is programs like the Alliance that will allow us to not only fund incredibly trustworthy and valuable content, but give vendors in the industry the first captive audience they’ve had in a long while… Of course, that’s a completely different article.